Redefining Financial Strategy
We believe money conversations should spark creativity, not fear. Since 2018, we've helped Atlantic Canadian businesses discover unconventional paths to growth through fresh financial thinking.
How We Got Here
Every great story starts with someone asking "what if we tried something different?" Ours began in a cramped office above a bakery in Moncton.
The Bakery Office Days
Started with three laptops and a shared belief that small businesses deserved financial advice that actually made sense. Our first client was the bakery downstairs — they needed help turning their weekend rush into sustainable growth. That collaboration taught us everything about listening first, creating solutions second.
Crisis Becomes Catalyst
When everyone else was cutting costs, we helped clients find creative revenue streams. A local restaurant became a meal kit company. A fitness studio launched virtual training worldwide. Sometimes the best financial strategy is changing the game entirely.
Growing Beyond Numbers
Moved to our current space in Edmundston and expanded our team. But growth isn't just about size — it's about depth. We developed our signature approach: treating each business like a puzzle where financial health connects to everything else.
Building Tomorrow's Businesses
Today we work with over 200 businesses across the Maritimes. Each partnership teaches us something new about the intersection of creativity and commerce. Because the best financial strategies aren't just about managing money — they're about unleashing potential.
What Makes Us Different
We don't just crunch numbers — we uncover stories. Every spreadsheet tells us about dreams, challenges, and possibilities waiting to be discovered.
Creative Cash Flow Design
Traditional cash flow management assumes predictable patterns. We help businesses design flexible systems that turn seasonal fluctuations into strategic advantages. Think of it as choreographing your money's movement.
Growth Through Constraints
Limited budget? Perfect. Constraints force innovation. We specialize in helping businesses achieve ambitious goals with realistic resources. Some of our clients' best breakthroughs came from working within tight parameters.
Story-Driven Planning
Every business has a narrative arc. We help you understand where your story is heading and build financial strategies that support that journey. Because numbers without context are just data.
Collaborative Problem-Solving
The best solutions emerge from conversation, not calculation alone. We facilitate workshops where your team's insights merge with financial analysis. Amazing what happens when everyone's expertise is in the room together.
Meet Kieran Blackwood
Founder & Creative Financial Strategist
Before starting cerolumexa, I spent five years at a traditional accounting firm watching brilliant business owners get buried under generic financial advice. There had to be a better way to bridge the gap between creative vision and financial reality.
Today, nothing energizes me more than that moment when a client realizes their "impossible" idea might actually work — with the right financial framework supporting it. Every business is unique. The strategy should be too.
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